The Priority Banking debit card gives you free usage at all Visa ATMs in India, even at ATMs of other banks.

On using your Gold Debit Card for fuel purchases, you get a full waiver of fuel surcharge that would be normally applicable otherwise.

Note :- Starting October 1, 2009, no reward points will be awarded on fuel purchases.

The aesthetically designed photo-signature debit card with the Priority Banking logo would identify you as our Priority Banking customer at any of our branches across India where the service is being offered. It would also help you avail of the various lifestyle privileges we offer from time to time.

Especially for Priority Banking Debit cardholders, the daily ATM Cash Withdrawal Limit has been enhanced to Rs 50,000 per day at all Axis Bank ATMs. The daily POS limit is Rs 1,75,000 at Merchant Establishments, subject to the balances held in the account.

No issuance or annual charges for the primary holder of the Debit Card.

The joint holder of the Priority Banking Debit Card also gets a free Priority Banking Debit Card. For more than one card, there would be a nominal fee charged (as per tariff rates).

The Axis Bank Priority Debit Card comes with special insurance features that protect you and your loved ones.

• Zero Lost Card Liability: As an Axis Bank Debit Card customer, you will be insured for risk of loss due to fraudulent use of a lost or stolen or missing debit card. All you need to do is communicate the loss of your card by calling our 24-hour customer service number.
• Purchase Protection: All consumer durable goods purchased using the debit card are insured against fire, natural calamity, burglary and housebreaking upto 90 days from the date of purchase. You will be eligible for a combined lost card liability and purchase protection of upto Rs 2 lakh.
• Personal Accident Cover of up to Rs 5,00,000: In the unfortunate event of loss of life in a mishap, the customer's beneficiaries will receive the benefit of accident insurance of up to Rs 5 lakh.

[To keep your personal accident insurance cover activated, you should have made a purchase transaction in 365 days prior to the day of the unfortunate incident and maintained an average quarterly balance of Rs 5,000 (urban & metropolitan branches) or Rs 2,500 (rural & semi-urban branches) as the case may be in the two quarters before the date of the incident. A report would also have to be made to Axis Bank within 60 days of a personal accident or 30 days of loss of card]*

We regularly tie up with leading restaurants, shopping establishments, hotels, resorts etc, to bring you exclusive discounts and offers from time to time. These offers would be valid only when you utilize your Priority Banking Debit Card to make the payments.

The Priority Banking Debit Card Rewards Program will allow you to earn reward points on your total POS spend at merchant outlets. The accumulated reward points can be redeemed for a selected gift like gift coupons from leading retailers, restaurants, international brands, leather products, cosmetics etc. You will earn 1 reward point for every Rs 100 of POS Usage on your Priority Banking Debit Card. You can start redeeming after you have accumulated 200 reward points.

Click here to view the Reward Points Catalogue.

You can call our Emergency Helpline for Card Blocking 91-22- 67987700. Our Customer Service Executives will assist you.

To access the Customer Services from anywhere in India, from a Landline or Cell phone please dial any of our following 3 Toll Free Phone Banking Numbers:

• 1800 233 5577
• 1800 209 5577
• 1800 103 5577

Note : It is mandatory to get the Axis Bank Debit Card registered to Verified by Visa / MasterCard SecureCode in order to transact online. For more information on Verified by Visa / MasterCard SecureCode Click here.

Urgent & Important - Starting February 1, 2010, a new set of charges will be applicable on the usage of various Axis Bank Debit Card variants for domestic non-Axis Bank ATM cash withdrawal transactions. For more information, click here.