Axis Bank has embarked upon a distinctiveness program called "Sparsh" to drive consumer obsession in the Bank. Sparsh is a passion and the aspiration is to become the most consumer obsessed bank in India. This journey is aimed to build consumer experience as a true differentiator for the bank and ultimately drive Net Promotor Score (NPS).
The core credo of Sparsh is "Delight our consumers and fulfill their dreams, through smart banking every day."
We simplify consumer interactions to build delight across critical moments of truth
We consistently enhance and scale our organisation-wide capabilities to support consumer experience programmes
Banking with us will always be unique as we uphold consumer experience as a true differentiator
We have implemented an organisation wide change management intervention in a bid to institutionalise Sparsh.
An enterprise-wide unified platform used by branch banking, Saksham provides a 360-degree view of our consumer relationships on a single screen. It enables us to streamline various functionalities such as processing financial transactions, non- financial service requests, consumer servicing and converting pre-approved sales offers.
Project Sankalp is a tech-driven transformation initiative that aims to make a difference in the lives of our SME consumers, providing access to data driven credit decisions, minimal documentation and simplified products.
Project Neo is our corporate banking programme that is re-imagining the journey for corporate consumers by implementing an open ecosystem, promoting intelligent product recommendations and ensuring holistic lifecycle management.