Possibilities of Unlocking Bharat's True Potential

Our vision is to enable the success of our consumers in Bharat, in both retail and institutional segments, by providing best in class products, services and advisory in a seamless, digital manner.

The formalisation of the economy via GST, evolution of the technology stack, efficient delivery of various government schemes in the retail and MSME space, and growing Internet penetration have provided strong tailwinds to the Bharat Markets. There is a rising level of awareness, accessibility and affordability of the financial products in Bharat markets.

We at Bharat Banking are therefore building distinctiveness in our model that will help us build a strong business in these markets.

We are following a consumer centric view, creating a multichannel distribution that will enable us to penetrate deeper into Bharat markets, and building an ecosystem to capture value across the value chain.

We believe that access to a quality financial services product suite will unlock the true potential of the Bharat markets and can significantly improve the lives of our consumers.

Our Ever-growing Reach


Branches in Bharat Markets


Customer Service Points


Business Correspondent Banking Outlets


Village Level Entrepreneurs (VLEs) of Common Service Centers

Best in class digital capabilities to drive operational efficiency, offer consumer delight, and improve productivity

Becoming a partner of choice by re-designing end-to-end consumer journey for high potential product lines and creating platforms

Re-imagining our branches in Semi-Urban and Rural (SURU) markets from a transaction-led to an experience-led model

Strengthening the brand via micro- marketing initiatives

Re-imagining our branches in Semi-Urban and Rural (SURU) markets from a transaction-led to an experience-led model

Strengthening the brand via micro- marketing initiatives

Bharat centric product suite in both assets and liabilities that addresses the needs of the Bharat consumers while developing processes for managing risk and underwriting

Bharat Banking fiscal 2022 highlights

Performance in Fiscal 2022


y-o-y growth in rural advances


y-o-y growth in disbursals


y-o-y growth in deposits (Bharat Branches)

Key Initiatives Undertaken/Planned


  • Building an array of ‘Bharat centric’ products
  • Offer a broader range of Retail Asset products
  • Leverage asset sales team and branches to grow liability business
  • Seamless delivery to consumers in the Bharat markets

Distribution and Partnerships

  • Significantly expanding the partnership ecosystem and pursuing co-lending opportunities
  • CSC partnership has been scaling up well and our tie up with India Post Payments Bank will further improve our reach in the Bharat markets

Digital and Analytics

  • Redesigning end-to-end consumer journey
  • Better data farming for underwriting and cross- sell opportunities
  • Building capability stack for delivering bank’s products through third party channels

Driving the Enterprise Business in Bharat Markets

Our enterprise business posted strong growth last year, supported by external tailwinds and our robust delivery model. We aim to embed banking in the entire ecosystem of the clients and work with various parts of the bank to deliver to our consumers. We have taken several initiatives such as -

  • Acquired stake in AGRIM, a B2B platform, to penetrate deeper into the agri value chain
  • Scaled up the existing relationships by enhancing the product suite and implementing several digital initiatives
  • Partnered with corporates with rural presence to cater to their value chain

Building Scale in the Gold Loan Business

Our gold loan book is scaling up significantly and is a key growth engine for us. We will endeavor to further grow the book by enabling more number of branches for gold loans, redesigning the customer journey to significantly lower the TAT, building a gold loan lead engine in various parts of the bank and the partner network, launching more innovative product offerings, and strengthening the customer engagement model.