Highlights of 2018-19

GROWING WITH CONFIDENCE

Retail Banking

Partnered with SignCatch to launch the first-of-its-kind ‘Smart Bill Pay’ initiative for New Delhi Municipal Corporation (NDMC)

Launched Saksham (a pioneering initiative) providing a 360-degree view of customer details, aiming at ‘service-to-sales’ initiative with pre-approved offerings

Increased market share for credit cards by 5x and remained the fourth largest credit card issuer in the country

UPI transactions have evinced strong growth with almost touching 635 million transactions

Savings bank deposits increased by 4% with 26 million Saving Account customers, while retail term deposits grew by 44% during the year

Experience Axis campaign helped build affinity and curiosity in consumers’ minds to know more about Axis products

Introduced new RemitMoney website for inward remittance for NRI customers with an interactive interface and enhanced features by listening to customers and building what they wanted

Improved Axis Mobile’s global ranking from 32 to 14

Technology and Digital Banking

Partnered with Government to implement ‘SMART City’, facilitating digital transactions by citizens and delivering on the digital-first vision

Leveraged artificial intelligence to simplify transaction narrations in digital channels to enrich customer experience

Incorporated Artificial Intelligence (AI) and Machine Learning (ML) to reduce manual intervention and improved employee productivity and processing time

Enhanced mobile application with the introduction of ‘Axis AHA!’, an artificial intelligence & machine learning, powered by conversational banking assistant

Introduced ‘Blaze’ first analytical cloud application for decision-making, to go live soon after getting requisite information security approvals

Launched One Raipur common payment system, which culminated in a significant rise in digital transactions

Corporate Banking

Domestic corporate loan growth remains strong reporting a 17% year-on-year growth and share of domestic loans in total corporate loans continues to increase

Continued corporate lending with emphasis on doing business with higher rated corporates and 95% of new sanctions in the corporate book were to companies rated ‘A–’ and above

82% of outstanding standard corporate book is to companies rated ‘A’ or above

Organised ‘Evolve’, a signature initiative for building SME capacity, coordinated the programme in 31 cities across India, where 3,200+ SMEs participated

Corporate Social Responsibility

Axis Bank Foundation helped create one million livelihoods in Phase I, now intends to support two million households by 2025

‘Axis Sahaayata’ initiative was launched by Axis Sahyog during Kerala floods to provide disaster relief to the impacted population; the project provided direct relief to 425 flood-affected families in four regions

Axis Bank was part of the esteemed FTSE4Good Emerging Index for the second consecutive year in 2018

As on 31 March 2019, the Bank has installed 7.05 MW solar power capacity spanning 248 locations, helping avoid carbon emission

Axis Bank launched ‘Access’, a programme under which it hired over 35 differently abled candidates in 2018-19, and aims to hire 100+ candidates over the next year

Human Resource

The Axis Bank Young Bankers and Axis Sales Academy programmes ensure that it has a cost-efficient and sustainable pool of trained resources

Onboarded candidates from diverse backgrounds through We Lead – the women in leadership programme and Access

Axis Champions Awards, the Bank’s annual recognition event, was held to recognise people who demonstrated customer excellence, leadership, citizenship, guardianship and innovation

Over 24,600 employees underwent a two-day behavioural training programme, customised to their grades and role challenges

One Axis

Offered online trading services to customers in collaboration with Axis Securities, under the name of Axis Direct (crossed 2 million total customers in 2018-19)

Emerged as one of the leading distributors of mutual fund scheme servicing customers through its diversified branch network and digital channels

Set up A.TReDs Limited to facilitate electronic platform for facilitating cash flows for MSMEs named as TReDS

Popularised FreeCharge, which acted as an engine to attract digitally native customers