Since inception, Axis Bank has focused on partnering customers and helping meet their needs and
aspirations. As a provider of banking and financial services, we recognise that our role goes beyond
the transaction. Indeed, it extends to being a companion in growth. This approach is institutionalised
in our corporate credo of Progress on...
Progress is also about being contemporary. It is about strengthening our organisation and its processes
with robust infrastructure, the most relevant technologies, the right talent and skills and above all, a
customer-centric attitude. Axis Bank leverages contemporary financial technology that helps us deliver a
superior customer experience and seamless transaction capabilities.
Our progressive approach to bringing next practices to financial services is complemented by our deep
belief in relationships. For us, well-nurtured relationships are the core building blocks of progress, and
there is a certain old-world charm in how we go about building them. Warmth, care and empathy are
essential ingredients in our customer engagement, and being approachable and available at all times
is a core element of our customer centricity.
It is this ability to be progressive and build relationships at the same time that differentiates Axis Bank. It
is the reason we have grown to be Indiaís third largest private sector bank, and delivered on stakeholder
This annual report reflects our continued commitment to strengthen