June 30, 2023
To offer an array of specially curated cultural experiences for Burgundy Private Customers
Burgundy Private, Axis Bank’s private banking business, and the Nita Mukesh Ambani Cultural Centre - announce a multi-year collaboration, forging a powerful alliance with the aim of creating a deep impact on India's cultural landscape. This will enable Burgundy Private to offer its premium customers an exceptional range of exclusive privileges and experiences, in addition to its bouquet of banking and wealth management services. Through this, customers will enjoy a host of unique benefits, including early ticket access, curated events and many more experiences at the Centre.
Envisioned by Mrs. Nita Ambani, the Cultural Centre is home to the arts, artists, and the audience. It aims to make art accessible to all and promote India’s rich cultural heritage, which aligns perfectly with Axis Bank’s mission of championing India-centric arts and culture.
Arjun Chowdhry, Group Executive - Affluent Banking, NRI, Cards & Payments at Axis Bank , expressed his enthusiasm about the partnership, stating, "With our recent acquisition, our highly affluent wealth customers have grown, strengthening the Burgundy Private franchise even further. Since its establishment in 2019, Burgundy Private has remained dedicated to creating unique experiences for our discerning HNI clientele across India. As a significant step on that journey, we are delighted to partner with the Nita Mukesh Ambani Cultural Centre, a true embodiment of India's vibrant cultural heritage”
Devendra Bharma, CEO of Jio World Centre said, “We are happy to embark on this collaboration with Axis Bank – an institution that reflects our Founder’s vision of bringing the best of India to the world and the best of the world to India. Taking this vision ahead, we look forward to offering access to shows, exhibitions, and unique, immersive & unforgettable artistic experiences to a wide and evolving group of patrons.”
The strategic partnership between Axis Bank and Nita Mukesh Ambani Cultural Centre is another step towards making an indelible impact on the cultural landscape of India.