June 05, 2023
To mark the World Environment Day ‘23, Axis Bank, one of the largest private sector banks in India, is organizing Clean-A-thon, pan–India cleanliness drive across 25+ beaches and water bodies. The Bank will be driving this initiative from 4th to 11th June, 2023 across 20 cities namely Mumbai, Bangalore, Kochi, Chennai, Hyderabad, Lucknow, Varanasi, Patna, etc., in collaboration with local NGOs to emphasize the urgency of combating plastic pollution and promoting responsible waste management practices. This initiative is in alignment with the United Nations’ overarching theme for World Environment Day 2023 ‘#BeatPlasticPollution’.
The cleanliness drive will witness participation from Bank’s branch employees, local communities, environmental activists / influencers, local authorities and volunteers who will be collecting and disposing plastic waste from beaches and water bodies. These volunteers will also educate the local people about the harmful effects of plastic pollution and how they can reduce the use of single-use plastics.
Speaking about the initiative Mr. Ravi Narayanan, Group Executive – Branch Banking, Retail Liabilities & Product, Axis Bank said, “We firmly believe that the responsibility to protect our planet lies with each one of us, and through this initiative, we aim to instill a sense of environmental consciousness and responsibility amongst fellow citizens. This initiative will add to several ongoing global efforts for a greener and more sustainable future, re-affirming our commitment to build a safe and healthier planet that we owe to the generations which follow us."
Axis Bank’s participation in World Environment Day 2023 reflects its broader commitment to corporate social responsibility and sustainable development. The Bank acknowledges the need to raise awareness about the critical environmental challenges caused by plastic pollution and underscore the significance of waste management in preserving our planet.
List of beaches and waterbodies that will be part of the cleanliness campaign –
|Water Bodies/ Beach Name
|Rishi Konda Beach
|Saul Kere Lake
|Municipal Ward 3
|Marine drive Ganga ghat
|Fort Kochi Beach