Chief Marketing Officer
Anoop Manohar has been the Chief Marketing Officer at Axis Bank since Sept 2021.
Throughout his 21-year experience, Anoop has worked with companies like Unilever, Frito-Lay and Coke across functions such as marketing, innovations, portfolio strategy and operations. He has a strong track record of delivering sustainable, profitable and market-winning growth.
Anoop leads the marketing function and spearheads corporate brand initiatives for Axis Bank and its subsidiaries. As part of his mandate as CMO, he drives social media marketing strategy, product marketing and the entire spectrum of omnichannel marketing activities. These initiatives aim to deliver Axis Bank's unique brand promise and enhance customer engagement.
In the past, Anoop has worked with organisations that have built solid, resilient brands by being customer centric. He looks forward to adding value to the Sparsh Board by sharing rich insights from his experience in consumer marketing roles over two decades. As CMO, he will also work with other board members to leverage SPARSH to further build on Axis Bank's 'Dil Se Open' proposition.