Financial Literacy Week, 4th-8th June 2018
To emphasize the importance of financial literacy, RBI has decided to observe the week June 4-8,2018 as Financial Literacy Week across the country. The literacy week will focus on four broad themes, viz. How to Lodge Complaints, Risk vs Return, Good Practices for Safe Digital Banking Experience and Know your Liability.
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Bank has embarked on a unique strategy - RURAL BANKING STRATEGY to spread its presence in the rural areas.
As a part of Bank's strategy of being a total solutions Bank, we launched our Rural Banking Strategy with branches in Punjab, Tamil Nadu, Rajasthan and Gujarat. Axis Bank will be opening 100 such branches across India under the Rural Banking Strategy in addition to our normal network expansion plans by the end of this financial year.
The launch is a part of Axis Bank's initiative of extending its foot print in Tier III, IV and V centres with a population of around 10000 up to 50000. The Bank is aiming at achieving the twin objectives of tapping semi urban and rural potential as well as bringing technology driven banking services to the hinterland and especially in under banked Districts and States. Considering the rural character, we shall offer rural specific products & services in such locations to cater the wide spread mass segment.