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Online Privacy Policy

I. This website https://www.axisbank.com (“Website”) and the relevant App is owned and operated by Axis Bank Limited (referred to as “the Bank” and hereinafter also indicated by “us”, “we” or “our”).


The Online Privacy Policy (“Policy“) applies to all visitors, users and others who access or use the Website/App and/or submit any information (hereinafter referred to as “the User” and also indicated by “you” or “your”).Access to and the use of the Website/App and submitting any information is subject to the Policy. You are kindly requested to read the contents of this Policy carefully before making use of the Website/App and submitting any information in any manner whatsoever.


Please note that the use of the Website/App is subject to other conditions, such as Terms & Conditions for Use and Disclaimer available on the Website/App.


The Bank respects the privacy of the User and is committed to take reasonable precautions/safeguard to protect Information consisting of Personal Information including the sensitive personal data and information of the User of our Website/App and comply with all legal, regulatory and/or contractual obligations relating to privacy. This Policy covers the guidelines and procedures required to be followed for collection, processing, storage, usage, access, and disclosure of personal information of the User as required under applicable law/regulations in the normal course of business.


II. Information covered by this Policy: This Policy applies to information collected and processed by the Bank including Personal Information. The Bank collects only such data that is required or is essential for provision of services to the User.

The types of personal data processed are as under:

1. Personal Data : For the purpose of this Policy, Personal Information shall mean any information that relates to a natural person, which either directly or indirectly identifiable, having regard to any characteristic, trait, attribute or any other feature of the identity of such natural person, or any combination of such features, or any combination of such features with any other information available or likely to be available with a body corporate, is capable of identifying such person including name, email id, phone number, date of birth, gender etc.

2. Official identification documents such as Permanent Account Number (PAN) to complete Know Your Customer checks

3. Financial information such as bank account/mutual fund/existing loan details to undertake credit checks

4. Your residential and office address details to communicate with you

5. Your existing credit facilities to undertake credit checks

6. We may also collect the information that the User posts in a public space on our Website/App or on a third-party social media site belonging to the bank, the demographic information about the User, or any other information provided by the User during the use of our Website/App. The bank might collect this as a part of a survey also. When you use our Website/App, we may collect information, through "cookies". Please note that any information that is freely available or accessible in public domain shall not be regarded as Personal Information. Users are free to disable/delete these cookies by changing their device’s browser settings. Axis Bank is not responsible for cookies placed in the device of user/s by any other website and information collected thereto.


III. Usage of information: The Bank might use the information you provide to contact you for confirmation of your registration on our Website/App or managing our relationships with you, communicating with you, keeping records of those communications and for other promotional purposes such as offering relevant products to you. We intend to share your information except passwords, medical records and history and biometric information with the third parties as identified and listed. The list of such third party entities is available here. The personal information as aforesaid shared with such third parties will be used to customize your experience with us, which may include displaying content based upon your preferences when you access your accounts with the respective third parties. We may use your information to make our Website/App and products better or for the purposes of enabling publication and administering of our Website/App. We may combine information we get from you with information about you we get from third parties. We may use information to protect our Bank, our customers, or our websites. We might also use the information to send you promotional offers and to tell you about new features or products. The information may be used for the purposes of analyzing the use of the Website/App, enabling, and monitoring your use of our Website/App, operating our Website/App, ensuring the security of our Website/App and for maintaining back-ups of our databases. We will use information as otherwise permitted by law. The User agrees and understands that we or any of our business partners, associates, third party service providers and/or group companies (which includes our subsidiaries) may use the information to contact the User and/or communicate and offer relevant products and services on our website/App or on affiliate platforms

The User authorises Axis Bank to exchange, share, part with all information related to the details and transaction history of the User to its Affiliates / banks / financial institutions / credit bureaus / agencies/participation in any telecommunication or electronic clearing network as may be required by law, customary practice, credit reporting, statistical analysis and credit scoring, verification or risk management or any of the aforesaid purposes and shall not hold Axis Bank liable for use or disclosure of this information. All Information collected shall be used for the relevant lawful purposes connected with various functions or activities of the Bank related to services in which the User is interested, and/or to help determine the eligibility of the User for the product/services requested/ applied/ shown interest in and/or to enable Bank the User verification and/or process applications, requests, transactions and/or maintain records as per internal/legal/regulatory requirements and shall be used to provide the User with the best possible services/products as also to protect interests of Axis Bank.

The Bank is committed to protecting and securing personal data. However, in the unlikely event of a data breach suffered by the Bank, the Bank shall take all requisite, appropriate and reasonable measures to mitigate the damages caused under applicable law. In addition, the Bank shall also intimate the affected Users of the same in such manner and within such time as may be prescribed by applicable laws.


IV. Amendments: The Bank reserves the right to update/amend this policy and list of third parties with whom the Bank intends to share the aforesaid information of the User from time to time by publishing a new version on our Website/App. The list of identified third parties available here and will be updated on 5th day of every month. Upon any amendment in the list of identified third parties and/or this Privacy Policy, communication will be sent to the User through SMS to its registered mobile number and an email to its registered email id.


V. Withdrawal of consent:In the event the User wants to dissent and/or withdraw his / her consent to process his/her personal information Or provide his/her personal Information with the third parties at any time, May Send An Email On -email.services@axisbank.com Using His/Her Registered Email ID. Bank Will Update The Databases At Its End In The Next 90 Days Of Receiving The Customer Request After Doing Required Checks. It is hereby expressly informed that the Bank may continue to retain certain data including personal data to comply with its legal and regulatory obligations. It is further informed that revocation of consent may impact certain services being provided to the User. The Bank shall not be responsible for any loss/harm suffered by the User due to such impact of services.


VI. Storage of Information: The Bank shall retain Information for only as long as necessary to meet legal or regulatory requirements or for legitimate business purposes as mentioned in this Policy. The Bank has implemented required security practices and standards in line with the global standards and has a comprehensive information security program and policy in place, which contains managerial, technical, operational, and physical security control measures that commensurate with the information assets being protected with the Bank’s nature of business. It is being reviewed periodically to keep pace with business, technology, and regulatory changes.

The Bank has ensured that all data pertaining to the services provided by the Bank are stored in servers located in India


VII. Disclosure of Information: The Bank will not sell or trade the information to any third party. The Bank shall not use or disclose Information for purposes other than as mentioned in this Policy, except with the consent of the User providing such Information or as required by the law. However, the Bank may be legally required to disclose the Information in cases: (a) where the disclosure is necessary for compliance of a legal obligation; (b) where mandated under the law by Government agencies to disclose such Information. Where necessary, the Bank may disclose or transmit Information to its business partners, affiliates, associates, third party service providers and/or group companies (which includes our subsidiaries) during the normal course of business for the purposes of promotional communication, storage or for business communication including promotional offers, new services, technology updates etc. and for such other purposes as required for provision of services as mentioned in this Policy. In such cases, the Bank will only share Information related data when it is assured that: (a) The Information is processed legitimately and appropriately by the business partner, associate, third party service providers and/or group bank in line with the established consent or in line with legal requirements; and/or (b) The business partner, affiliates, associate, third party service providers has adopted a reasonable and equivalent level of security practices and procedures to ensure security of the Information shared. We may also disclose your information to our insurers and/or professional advisers as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise, or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.


VIII. Effective Date: This Online Privacy Policy was last modified on October 09, 2023


IX. Grievance: In case of any complaint or grievance, the User may contact the Customer Care Representative, the details are provided on the Website/App and the Customer Care Representative shall expeditiously redress the grievances, but within reasonable time as may be provided in applicable laws.


X. Specific Rights under RBI’s Digital Lending Guidelines:

a. In case the User wishes the Bank to delete his/her own data, User May Send An Email On - email.services@axisbank.com Using His/Her Registered Email ID. Bank Will Update The Databases At Its End In The Next 90 Days Of Receiving The Customer Request After Doing Required Checks.However please note that the Bank may need to retain some data, including personal data to comply with applicable legal and regulatory requirements. The Bank shall endeavor to use such methods/processes to render the maintain confidentiality and privacy throughout the data erasure/destruction process.

b. In case the User wishes to restrict the usage of their data they can refer to Section V. Please note that restriction of usage of data could impact the services provided by the Bank and that the User will be solely liable for any such impact.

c. The User’s information will be stored and retained by the Bank for a minimum of 10 years or as long as necessary to fulfil the stated purpose(s) at the time of collection in compliance with relevant laws and internal policies. Retention may also be needed for combating fraud and meeting contractual commitments, in addition to meeting legal or regulatory obligations. This retention period extends beyond the termination of the business relationship between the customer and the bank or the closure of the account, whichever occurs later. Further, upon any request by User for deletion, Bank will proceed to remove the User’s Personal Information, unless he/she has an ongoing loan or active service with the Bank, or if the retention of their Personal Information is mandated by relevant laws or regulatory obligations.