a. The table below sets out the purposes for which
                                                    we use your personal data and our legal basis for doing so. Where we
                                                    indicate that we will rely on your consent, we will provide a
                                                    separate consent document
                                                    for you to consider and to notify us of your consent where you are
                                                    happy to give this. Where we are relying on a legitimate interest,
                                                    these are also set out below:
                                                
PURPOSE LEGAL BASIS:
To provide our products and services to you
                                                    including but not limited to your payments processing, account
                                                    management, providing account statements, handle queries and
                                                    complaints, contact you, and establish
                                                    your eligibility for the same including running credit checks run
                                                    business on a day to day basis;
- Necessary to perform the agreement we have with you or to take
                                                        steps to enter into an agreement with you
To process your application for credit or financial
                                                    services 
- Necessary to perform the agreement we have with you or to take
                                                        steps to enter into an agreement with you; and/or
To keep you informed about products and services you
                                                    hold with us and to send you information about products or services
                                                    (including those of other companies) which may be of interest to you
                                                    including making
                                                    personalised offers to you
- Where we have your consent. (for email, SMS or telephone
                                                        marketing)
To meet our regulatory and reporting obligations and
                                                    to prevent, detect, investigate and prosecute fraud and alleged
                                                    fraud, money laundering and other crimes
- Necessary for the purposes of a Legitimate Interest pursued by
                                                        us.
To share your information with the local government,
                                                    tax authorities, Reserve Bank of India, credit reference agencies,
                                                    credit information companies, databases authorised under law, fraud
                                                    prevention and
                                                    detection agencies, and Indian and overseas regulators and law
                                                    enforcement authorities
- Necessary for the purposes of a Legitimate Interest pursued by
                                                        us. 
For assessment and analysis (including credit
                                                    scoring), statistical, market and product analysis and market
                                                    research
- Where we have your consent.; 
To evaluate, develop and improve our services
- Necessary for the purposes of a Legitimate Interest pursued by
                                                        us.
To protect our business interests and to develop our
                                                    business strategies including for authenticity, testing, security,
                                                    to protect our business, reputation, resources and equipment, manage
                                                    network and information
                                                    security practices and manage our business for our legitimate
                                                    interest etc,
- Necessary for the purposes of a Legitimate Interest pursued by
                                                        us.
To collect any debts owing to us
                                                
- Necessary to perform the agreement we have with you or to take
                                                        steps to enter into an agreement with you; and/or
For authentication, verification of data and to
                                                    assess and process any application you make, including for detection
                                                    or prevention of fraud, money laundering, checks as to identity,
                                                    sanctions screening,
                                                    regulatory checks
- Necessary for the purposes of a Legitimate Interest pursued by
                                                        us.
To run loyalty/ reward programmes you have signed up
                                                    for 
- Necessary to perform the agreement we have with you or to take
                                                        steps to enter into an agreement with you.
To conduct marketing activities, for example,
                                                    running competitions, promotions and direct marketing (provided that
                                                    you have not objected to us using your details in this way), and
                                                    research, including customer
                                                    surveys, analytics and related activities
- Where we have your consent.
To use cookies in accordance with our Cookies policy
                                                
- Where we have your consent.
To use information you have made public and combine
                                                    with this with the activities outlined above 
- Where we have your consent.
The processing is necessary for the purposes of a
                                                    legitimate interest pursued by us, such as (“Legitimate
                                                    Interest”)
b.
 DIRECT MARKETING : We may also use your information
                                                    to provide you with details about our products and services, or to
                                                    evaluate, develop or improve our products as well as the experiences
                                                    of
                                                    users of our services. Where permitted, we may send you marketing
                                                    messages by post, email, telephone, SMS, Mobile/Web Push
                                                    Notification, Social Media, automated voice calls, and secure text
                                                    messages
                                                    using external service providers. You can change your options on how
                                                    you receive marketing messages or choose to stop receiving them at
                                                    any time. Where you have requested details and offers about the
                                                    products and services of our business partners or other Axis
                                                    businesses, either from us or directly from them, we will use your
                                                    personal data for these purposes.